The whole world is going through a global change and in the business world we perceive continuous development and progress. Naturally, we wanted adapt to that change in our company too. The virtual world affects us all and our clients required the opportunity to view and choose our products online. This was one of the main reasons why we decided to launch the AuroGenio E-shop. Another reason was that we want to connect worldwide as we are going to expand to the market of other countries such as the US or Arabic countries, where we are already getting more and more popular. Starting an e-shop we see great benefits, whether is a client who can choose a beautiful and original gift for their loved ones or companies who can order unique gifts for their business partners, employees or clients.